The digital difference in selling and marketing
Technology has revolutionised the way we live our lives. From ordering a takeaway to getting medical advice - it can all be done thanks to a range of digital touch points. As we [...]
Integrate to innovate
Yes, the business communications space is more competitive than ever. Many are offering cut-throat prices, and for most resellers, it's an all-out price-war! The good news is that it doesn't have to be [...]
Artificial intelligence and the contact centre opportunity
Meeting sales targets and individual profit margins doesn't always have to be a struggle. You can grow your revenue streams, deliver enhanced business efficiency and a higher ROI to customers, all while creating [...]
Winning with iPECS cloud
A majority of comms resellers come from an on-premise telephony background and have a wealth of experience in positioning these systems to win over customers. Sadly, the same cannot be said about cloud [...]
How to add 20% more Gross Profit into every deal
As competition in the business communications space intensifies, the need to be unique becomes more pronounced than ever. While competitors race one another to the bottom of the price list with hopes of [...]
Customer experience is king, but do your sales proposals amplify that?
With 81% of companies recognising that Customer Experience (CX) is a key differentiator*, and 72% of businesses saying that improving CX is their top priority*, it's no wonder that delivering better CX has [...]
Winning with Ericsson-LG’s Cupboard to Cloud proposition
The cloud is where it's at, quite literally. Everything from getting medical advice and booking a taxi through to ordering from your favourite restaurant can all be done online thanks to cloud-based services. [...]
All about Simplificationalism
What we do as comms resellers is pretty amazing! We work together to provide businesses with future-proof communications solutions. These solutions have the power to revolutionise industries and grow businesses, and by offering [...]
Comms Dealer Sales and Marketing Awards 2019 Winner
The Comms Dealer Sales & Marketing Awards took place at the Grosvenor Square Marriott Hotel, Mayfair, London on 2nd May 2019. Pragma was awarded the Best Social Media Campaign and was Highly Commended in the Distribution Channel Sales [...]
Take a Walk on the Creative Side
Product Management or Product Marketing? Why not both? Welcome to my life as a Product Marketing Manager for Pragma. People often ask me what I like most about my new role. Apart from the fact [...]