Ericsson-LG has unequivocally re-established its credentials in the UK, made remarkable progress in regaining market share, continued to innovate its portfolio, beaten a path to the mid-market and beyond, and built a new project with the iPECS Cloud platform – and there is no lack in ambition and belief to become a top three UK vendor.
Occasionally in comms the stars align. Ericsson-LG is an innovative vendor with a globally recognised brand and Pragma a model modern distributor. Their pairing in
2012 was a response to Ericsson-LG’s diminishing UK market share. Pragma, a start-up at the time with support from Ericsson-LG, had unleashed a new channel force, clearly evident during
its annual Partner Conference staged last month at Whittlebury Hall with 140 delegates in attendance.
In the UK market Ericsson-LG’s confidence has soared to a ten year high, and the Pragma 2015 scorecard report is just as encouraging, explained Managing Director Tim Brooks. He said Pragma’s targets for last year were largely met. The distributor grew its SME business, increased its presence in the mid-market, maintained a policy of controlled distribution and improved support operations.
The fifth objective, the launch of iPECS Cloud, required more effort than first thought and work to simplify the interface and user portals put the brakes on planned progress. But
this ‘box’ has now been emphatically ticked with the launch of a fully featured, multi-tenanted and resellercentric hosted solution (more on the full article).
To recap, following a period of decline Ericsson-LG is gaining ground in UK territory. In what is said to be a flat or declining onpremise market the vendor
grew top line sales last year by 30 per cent, with unit and application attachment sales achieving higher percentage growth, reaching 50 per cent in some cases. The numbers speak for themselves:
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