Pragma, Ericsson-LG’s exclusive UK service provider, became one of the first in the channel to bolt out of the gate and welcome 18 of their best-performing reseller partners to join them on a luxury beachfront trip to Marbella. The trip was initially scheduled for October 2021 and was lined up to celebrate each partner’s success in selling Ericsson-LG iPECS UCaaS technologies. 
The qualifying Pragma partners stood out from the crowd with their outstanding growth performance, beating the pandemic and facing it head-on. With Pragma’s seventh sales incentive trip, guests enjoyed a vast range of activities, from partying at Nikki Beach Club, taking golf to a new level in the stunning hills of Marbella to sailing along the crystal-clear Costa Del Sol coastline.
Daniel Ellis, Regional Sales Director for Focus Group, commented: “Marbella was my first Pragma incentive trip, and what a stunning place to start. It was great to be able to spend some time with the Pragma team and celebrate everyone’s successes abroad.”
Paul McCafferty, Group Sales Director for BDR Group, added: “It was great to spend some time with the Pragma crew again on a trip. Another fantastic trip with some great memories to take back. I look forward to working towards our place for their next trip to Reykjavik in October.
By delivering on another exciting Ericsson-LG iPECS product roadmap for 2021, Pragma achieved another outstanding year of channel growth, outperforming its peers and, in true Pragma style, having a lot of fun in the process.
Dean Mayer, Chief Financial Officer for Pragma, said: “Marbella was the perfect destination to recognise the outstanding growth of our best performing reseller partners. It was great to celebrate their successes with them and see the phenomenal achievements our partners have achieved in person.”
