Ericsson-LG Enterprise’s UK service provider, Pragma, took a new snowy approach to their annual partner sales incentive by welcoming 17 reseller partners on a trip to Reykjavík, Iceland. The trip took place in October 2022 and was lined up to celebrate each partner’s success in selling Ericsson-LG iPECS UCaaS technologies.

Pragma’s stand-out performing partners were rewarded for their efforts and the impact they created in the UCaaS market – securing them a place on the unique Scandinavian trip. Now on their eighth sales incentive trip, guests enjoyed a wide range of activities, from relaxing in the natural springs on Blue Lagoon to exploring the natural beauty of Iceland’s hillsides via quadbikes and checking out Nordic nightlife along the way.

Paul-Simon Brown, Technical Director at One Connectivity, commented: “Reykjavík was my first Pragma incentive trip, and what a naturally stunning place to start. Not only was the place amazing, but the company was also brilliant. It was great to spend some time with the Pragma team and celebrate everyone’s achievements for the year.”

Paul McCafferty, Group Sales Director at BDR Group, commented: “Pragma incentive trips get better every time. It was another fantastic trip that captured a lot of new memories with a great bunch of people. I look forward to working towards our place on their next incentive.”

By ensuring the team delivered another exciting year of growth and product innovation with the Ericsson-LG team, Pragma was able to achieve another year of outstanding growth, outperforming its peers and having a lot of fun along the way, in true Pragma style.

Roan Pratt, Sales and Marketing Director at Pragma, added: “Iceland was the perfect location to recognise the outstanding growth for our reseller partners. It was amazing to commend their successes with them and celebrate their achievements in person.”