On the 27th May and 3rd June 2020, the Pragma team successfully delivered the Ideas Lab digital event to over 180 channel partners. The Pragma team, alongside SaaS professionals and a panel of market-leading resellers, provided attendees with insights on how they can adapt to a new normal, in terms of both their sales approach and business model.

The objective of the Ideas Lab was to provide resellers with new sales processes that could support them in the current changing market. 96% of attendees felt that adapting their sales approach to a remote selling model was their highest priority, showing just how important this matter is. To ensure resellers were able to take advantage of a new selling strategy, attendees were presented with demonstrations of new tools and software such as iPECS2TEAMS, Microsoft Bookings and Web Listings.

Attendees were among the first to hear about the new remote installation video toolkit, iPECS QuickStart and iPECS QuickQuote, an online sales quoting tool to help resellers quote and collaborate with end-users over video conferencing software such as Teams, Zoom or GoTo Meeting.

Furthermore, attendees were 91% in favour of further training about how to present a polished remote deomonstration. As a result, across June and July Pragma will be offering their partners a variety of sales-based learning sessions for remote demonstrations, telecommunications technology overviews, Cloud and On-premise features and benefits run-throughs.

Sharing their thoughts on the event, Simon Langford, Co-founder of Berry Telecom had this to say: “The Ideas Lab was a refreshing outlook on what other reseller partners are doing to adopt new strategies and processes. I’m looking forward to implementing some of the new tools and software in the pipeline. Overall, a great event with lots to take back to the team. ”

Pragma’s Sales and Marketing Director, Will Morey, added: “The Ideas Lab 2.0 was a tremendous success. We were able to provide our resellers with the tools they need to secure success in the new normal working world. By delivering the latest innovations from Ericsson-LG and our other vendors, we hope that they are not only feeling certain about the future but are looking forward to what it has to offer.”

Watch each of the Ideas Lab 2.0 sessions via the Ideas Lab YouTube playlist here.

As featured on: Comms Dealer