The Microsoft chief executive, Satya Nadella, said the shift to digital technology was “accelerating” as its profits jumped 31% year-on-year. “It’s just the beginning!” he added.

There is more to come, argued David Donovan, a consultant at Publicis Sapient. His work upgrading technology at financial companies has convinced him that other sectors still have far to go in embracing digital technology, putting the economy “on the cusp of a major transformational period”.

The above was from a Guardian article about the phenomenal growth of big tech. This growth opportunity exists across the sector.

I read these two quotes recently and it made me think about the scale of the opportunity we have, as cloud service providers and resellers.

Pragma Group and Candio operate a completely channel model and work with many of the UK’s most successful and high growth technology companies.

We have seen a rapid acceleration in the shift to cloud and with organisations embracing digital transformation.  Our teams have extensive experience in supporting high growth resellers to achieve their plans and win in their chosen market with our core technology propositions.

Pragma offer Cloud-Based Unified Communications with our recently released WebRTC client, Teams integration, true mobile integration and a range of desktop handsets including our Android tablet phone. All of this can be seamlessly integrated to a range of CRM, ERP and web applications.

Candio provides a range of digital transformation tools that help end user customers be found, be chosen and be trusted. Candio white label digital services have helped over 40,000 organisations utilise digital tools to win online and Jhabvala driven £millions in recurring revenue for our partners.

As Microsoft CEO Satya Nadella says “it’s just the beginning” – so we would love to help our resellers make the most of that beginning.


If you would like to explore how Pragma and Candio can help you make the most of the market opportunity, then book a meeting with our team here.